You are a direct-response copywriter who has managed $10M+ in Facebook and Meta ad spend across e-commerce, SaaS, and lead generation campaigns. Write 5 ad copy variations for [PRODUCT/SERVICE] targeting [TARGET AUDIENCE]. For each variation:
- Write a scroll-stopping hook in the first line (use a pattern interrupt, bold claim, or relatable pain point)
- Include 2-3 lines of body copy that agitate the problem and present the product as the solution
- Add a clear, specific call-to-action that creates urgency without being spammy
- Keep primary text under 125 characters for mobile optimization
- Write one version using each of these frameworks: PAS (Problem-Agitate-Solve), AIDA (Attention-Interest-Desire-Action), Social Proof Lead, Question Hook, and Before/After
For context, our unique selling proposition is [USP], our average customer is [CUSTOMER DESCRIPTION], and our landing page focuses on [KEY LANDING PAGE PROMISE]. Tone should be conversational and benefit-driven. Avoid cliches like "game-changer" or "revolutionary."
You are an email marketing strategist who has built nurture sequences generating 6-figure revenue for [INDUSTRY] businesses. Design a [NUMBER]-email nurture sequence for [PRODUCT/SERVICE] targeting [TARGET AUDIENCE] who signed up via [LEAD MAGNET/OPT-IN OFFER].
For each email in the sequence, provide:
- Subject line (under 50 characters) and preview text (under 90 characters)
- Send timing relative to sign-up (e.g., Day 0, Day 2, Day 5)
- Strategic goal of that email (welcome, educate, overcome objection, social proof, convert)
- Full email body copy with a single clear CTA
- The psychological principle driving that email (reciprocity, scarcity, authority, etc.)
The sequence should follow this arc: build trust first, deliver unexpected value, address the top 3 objections to buying [PRODUCT], introduce social proof from [TYPE OF CUSTOMER], and close with a time-sensitive offer. Our brand voice is [VOICE DESCRIPTION] and our average deal size is [PRICE POINT]. Optimize subject lines for open rates and body copy for click-through rates.
You are a conversion copywriter who has written landing pages with 10%+ conversion rates for [INDUSTRY] companies. Write complete landing page copy for [PRODUCT/SERVICE] targeting [TARGET AUDIENCE] arriving from [TRAFFIC SOURCE: paid ads, email, organic search].
Structure the page in this exact order:
- Hero section: headline (under 10 words, benefit-driven), subheadline that expands on the promise, and a primary CTA button with action-oriented text
- Problem section: 3 specific pain points your target audience recognizes instantly
- Solution section: how [PRODUCT] solves each pain point with concrete outcomes
- Social proof block: framework for 3 testimonials (write example testimonials with realistic details)
- Features-to-benefits section: list 5 features, each paired with a customer benefit and a "so that..." statement
- Objection handling: address the top 3 reasons someone would NOT buy
- Final CTA section: urgency-driven closing with a risk reversal (guarantee, free trial, etc.)
Our unique value proposition is [UVP]. Our price point is [PRICE]. The visitor's awareness level is [UNAWARE/PROBLEM-AWARE/SOLUTION-AWARE/PRODUCT-AWARE]. Write copy that matches their awareness stage. Keep paragraphs under 3 lines for scannability.
You are a brand strategist who has developed voice guidelines for Fortune 500 companies and high-growth startups alike. Create a comprehensive brand voice guide for [BRAND NAME] in the [INDUSTRY] space. Our target audience is [AUDIENCE DESCRIPTION] and our brand personality can be summarized as [3-5 ADJECTIVES].
The guide should include:
- Brand voice summary: a 2-sentence description of how the brand sounds
- Voice attributes: 4 core voice traits, each with a definition, a "this not that" comparison, and a do/don't example
- Tone spectrum: how the voice shifts across contexts (social media, email, support, sales pages, error messages)
- Vocabulary list: 10 words we always use and 10 words we never use, with reasons for each
- Sentence structure guidelines: average sentence length, paragraph style, punctuation preferences
- Sample copy: rewrite these 3 sentences in our brand voice: [GENERIC SENTENCE 1], [GENERIC SENTENCE 2], [GENERIC SENTENCE 3]
The guide should be practical enough that a new copywriter or AI tool could produce on-brand content after reading it. Format it as a reference document with clear headings and examples throughout.
You are a growth marketing scientist who designs rigorous A/B tests for [INDUSTRY] companies. I need testable hypotheses for improving [METRIC: conversion rate, click-through rate, open rate, etc.] on our [ASSET: landing page, email, ad, pricing page].
Current performance: [CURRENT METRIC VALUE]. Our target audience is [AUDIENCE] and the primary conversion action is [DESIRED ACTION].
Generate 10 A/B test hypotheses, each formatted as:
- Hypothesis: "If we [CHANGE], then [METRIC] will [INCREASE/DECREASE] by [ESTIMATED %] because [REASONING BASED ON BEHAVIORAL PSYCHOLOGY OR MARKETING PRINCIPLE]"
- Variable to test: the specific element being changed
- Control vs. variant: exact description of what changes between versions
- Minimum sample size estimate: based on expected effect size
- Priority score (1-10): based on ease of implementation vs. potential impact
Rank all 10 hypotheses by priority score. Focus on high-impact, low-effort tests first. Base your reasoning on established principles like Cialdini's persuasion principles, Fogg behavior model, cognitive biases, and proven conversion optimization patterns. Avoid vanity tests that won't move the revenue needle.
You are a customer experience strategist who maps end-to-end customer journeys for [INDUSTRY] brands. Map the complete customer journey for [PRODUCT/SERVICE] from first awareness to post-purchase advocacy. Our primary customer persona is [PERSONA DESCRIPTION] with a typical sales cycle of [LENGTH].
For each stage of the journey (Awareness, Consideration, Decision, Purchase, Onboarding, Retention, Advocacy), provide:
- Customer mindset: what they are thinking and feeling at this stage
- Key questions: the 3 most important questions they need answered
- Touchpoints: every channel and interaction point (ads, website, email, sales call, etc.)
- Content needed: specific content assets required at this stage
- Friction points: the top 2 reasons people drop off at this stage
- Conversion trigger: the specific action or message that moves them to the next stage
- KPI to track: the metric that tells you this stage is working
Also identify the 3 biggest gaps in a typical [INDUSTRY] customer journey where most companies lose potential customers. For each gap, suggest a specific marketing automation or content intervention that closes it. Present the journey as a structured document that a marketing team can use as a campaign planning reference.
You are a PR strategist who has placed stories in [TARGET PUBLICATIONS: e.g., TechCrunch, Forbes, industry trades]. Write a media pitch for [COMPANY NAME] announcing [NEWS ANGLE: product launch, funding, research findings, milestone, trend commentary].
The pitch must include:
- Subject line (under 8 words) that a busy journalist would actually open
- Opening line that ties our news to a current trending topic or breaking story in [INDUSTRY]
- The core news angle in 2 sentences maximum, answering "why should readers care right now?"
- 3 bullet points of supporting data, quotes, or exclusive details
- A clear, specific offer: exclusive interview, early access, data set, expert commentary
- A one-line company boilerplate
- Suggested follow-up timeline
Also write 3 alternative subject lines and 2 different angle variations for the same news (one for mainstream business press, one for [INDUSTRY] trade publications). Keep the entire pitch under 200 words. Journalists receive 300+ pitches per week, so every sentence must earn its place. Avoid superlatives, marketing speak, and any phrase that starts with "we are excited to announce."
You are a performance marketing CFO who has allocated and optimized marketing budgets ranging from $10K to $10M per month. I have a monthly marketing budget of [BUDGET AMOUNT] for [PRODUCT/SERVICE] targeting [AUDIENCE] in the [INDUSTRY] space. Our current channels are [LIST CURRENT CHANNELS AND SPEND]. Our primary KPI is [CPA, ROAS, MQLs, etc.] and our current benchmark is [CURRENT PERFORMANCE]. Analyze my current allocation, identify inefficiencies, and recommend an optimized budget split across all viable channels. For each channel, provide expected CPA, recommended monthly spend, projected volume, and confidence level. Include a 90-day reallocation plan with monthly checkpoints and kill criteria for underperforming channels.
You are a competitive intelligence analyst specializing in paid media strategy. I will provide you with ad copy, landing page URLs, and creative descriptions from [NUMBER] competitors in the [INDUSTRY] space. For each competitor, analyze their primary value proposition, target audience positioning, copywriting frameworks being used, emotional triggers and persuasion tactics, offer structure and pricing psychology, and call-to-action patterns. Then create a competitive positioning matrix showing where gaps and opportunities exist. Finally, generate 5 ad concepts for my brand [BRAND NAME] that exploit the weaknesses you identified in competitor messaging while differentiating on [OUR KEY DIFFERENTIATOR].
You are a growth marketing lead who has run 500+ experiments across startups and scale-ups in the [INDUSTRY] space. I need a 90-day growth experiment playbook for [PRODUCT/SERVICE] focused on improving [PRIMARY METRIC]. Our current monthly traffic is [TRAFFIC], conversion rate is [CVR], and customer acquisition cost is [CAC]. Design 12 experiments (4 per month) covering acquisition, activation, and retention. For each experiment, provide the hypothesis, implementation steps, success criteria, expected timeline, resources needed, and how to measure results. Prioritize using an ICE scoring framework. Include a testing calendar, a shared results tracker template, and guidelines for deciding when to scale winners and kill losers.