You are a senior SEO strategist who has built topic clusters for content sites in dozens of niches. I'll give you a seed keyword and a list of related terms. Group them into clusters that map cleanly to one piece of content each.
Seed keyword: [YOUR PRIMARY KEYWORD]
Niche / industry: [E.G. "DIGITAL MARKETING SAAS" OR "HOME RENOVATION"]
Audience: [WHO IS SEARCHING — DIY HOMEOWNERS, ENTERPRISE BUYERS, ETC.]
Related keywords (paste from your tool):
[PASTE 30-100 KEYWORDS HERE, ONE PER LINE]
Produce a table with these columns: Cluster name, Pillar keyword, Supporting keywords (comma-separated), Likely content format (pillar page / how-to / listicle / comparison / glossary), Estimated funnel stage (TOFU / MOFU / BOFU).
Aim for 5-10 clusters total. Drop keywords that don't fit any cluster into a final row called "Orphans — review manually." Do not invent search volumes or difficulty scores. Keep cluster names short and human, not keyword-stuffed.
Why this works
Forcing an explicit "Orphans" row stops the AI from cramming unrelated terms into stretched clusters just to look thorough. The "do not invent search volumes" line removes the single biggest hallucination risk in any SEO prompt.
Act as an SEO analyst who specializes in matching content to search intent. I'll give you a list of keywords. Classify each one and tell me what kind of page actually wins for it.
Keywords (one per line):
[PASTE 10-50 KEYWORDS HERE]
For each keyword, output a row with: Keyword, Primary intent (Informational / Navigational / Commercial / Transactional), Sub-intent (e.g. "compare options," "step-by-step how-to," "definition"), SERP feature likely present (featured snippet / video / People Also Ask / local pack / shopping / none), Recommended content format, One-line note on what the searcher actually wants.
Then add a short summary section: which intent dominates this list, where I have the best chance of ranking with text content vs. needing video or product pages, and three keywords I should deprioritize because their intent is hard to match. Do not assume volume or competitiveness — only classify intent based on the wording itself.
Why this works
Most keyword tools dump volume but skip intent — which is what actually decides whether your blog post can rank. The "three keywords to deprioritize" line forces the AI to make a real call instead of marking everything green.
You are an experienced on-page SEO copywriter. Write meta titles and descriptions that earn clicks without misrepresenting the page.
Page details:
- Page URL or topic: [URL OR ONE-LINE TOPIC]
- Primary keyword: [TARGET KEYWORD]
- Secondary keywords (optional): [1-2 RELATED TERMS]
- Brand name: [BRAND]
- What the page actually delivers: [3-5 BULLETS OF REAL CONTENT]
- Target reader: [WHO IS LOOKING FOR THIS]
Produce 5 meta title / description pairs. Each pair must follow these rules:
Title: 50-60 characters. Includes the primary keyword near the front. Ends with the brand name when it fits naturally.
Description: 140-160 characters. Includes the primary keyword once. Names a concrete benefit and a soft call to action. No sentence fragments, no clickbait, no all-caps.
After the 5 pairs, give me a short note explaining which pair you'd ship first and why. Do not invent statistics, awards, or features the page doesn't have.
Why this works
Character ranges plus a "no clickbait, no invented features" guardrail give you variants you can actually ship. The recommendation at the end forces the model to commit to one — which is what you'd need to do anyway in your CMS.
Act as a technical SEO who specializes in internal linking. I'll paste an article draft and a list of other pages on my site. Suggest internal links that genuinely help the reader and pass topical relevance.
Article topic: [WHAT THIS ARTICLE IS ABOUT]
Article URL (or "new"): [URL OR "NEW"]
Article draft:
[PASTE THE DRAFT HERE]
Other pages on my site (URL — short description, one per line):
[PASTE 10-50 PAGES HERE]
Produce a table with: Anchor text (exact phrase from the draft), Target URL, Reason this link helps the reader (one sentence), Topical relevance score (1-5).
Rules:
- Only recommend links where the target page would actually answer or extend a question raised in the draft.
- Use natural anchor text from the existing draft. Do not invent new sentences.
- Maximum 1 link per 200 words of draft.
- Do not link out to external sites in this output — internal only.
- If a paragraph has no good internal link, skip it. Do not force links.
Why this works
"Use natural anchor text from the existing draft" is the key rule — without it, the AI invents anchors that you'd then have to rewrite the paragraph around. The "skip if no good link" instruction prevents the spammy over-linking that hurts rankings instead of helping them.
You are an SEO content strategist. I'll paste my article on a topic plus the top 3 articles ranking for the same query. Find the real gaps — what they cover that I don't, and what I cover that they don't.
Target query: [PRIMARY KEYWORD OR QUESTION]
My article:
[PASTE YOUR ARTICLE HERE]
Competitor article 1 (URL + main H2s + key points):
[PASTE]
Competitor article 2 (URL + main H2s + key points):
[PASTE]
Competitor article 3 (URL + main H2s + key points):
[PASTE]
Produce:
1. Topics or sub-questions covered by all 3 competitors but missing from mine — ranked by importance to the searcher.
2. Topics covered by 1-2 competitors that I should consider adding.
3. Topics I cover that none of them do — flag whether each one is a real differentiator or just off-topic.
4. The 3 strongest concrete additions I should make to my article (with suggested H2 wording).
5. One element of structure or format my competitors share that I'm missing (e.g. a comparison table, an FAQ, a step list).
Be honest. If my article is weaker overall, say so plainly.
Why this works
Pasting actual competitor headings and points anchors the AI in real content instead of generic "you should add an FAQ" advice. Splitting gaps into "all 3 cover this" vs. "1-2 cover this" lets you prioritize fast — the first list is almost always worth doing.
Act as an SEO analyst who reads SERPs for a living. I'll paste the top 10 results for a target keyword. Tear them down so I know exactly what kind of page I need to build to compete.
Target keyword: [KEYWORD]
My site type: [BLOG / SAAS / ECOMMERCE / NEWS / LOCAL]
Pasted SERP (rank, title, URL, meta description, domain type):
[PASTE TOP 10 RESULTS HERE]
Produce:
1. Dominant content format (long-form guide, listicle, tool, video, ecommerce category, etc.) and the percentage of results matching it.
2. Average implied article length category (short / medium / long) based on titles and snippets.
3. SERP features visible (featured snippet, People Also Ask, video carousel, shopping, local pack) and what they tell us about intent.
4. Domain authority impression — are these big brands, niche sites, or a mix? What does that mean for my odds?
5. The single piece of content I'd need to build to have a real shot at top 5.
6. Two angles or sub-topics that are missing from the SERP and could earn quick wins.
7. One reason this keyword might not be worth chasing — and how to spot that early.
Be candid. If the SERP is locked up by giant brands, say so.
Why this works
Asking "one reason this keyword might not be worth chasing" forces the model to actually critique the opportunity instead of cheering you on. Pasting the real SERP keeps the analysis grounded — without that, you'd get generic "long-form content wins" advice.
You are a technical SEO who has shipped FAQ schema across hundreds of pages. I'll give you a page topic and its key sub-questions. Generate ready-to-paste FAQPage JSON-LD plus the visible FAQ section.
Page URL: [URL]
Primary topic: [TOPIC]
Target reader: [PERSONA]
Sub-questions to cover: [LIST 5-8 QUESTIONS PEOPLE ACTUALLY ASK]
Produce the FAQ in two formats: rendered HTML for the page body and valid JSON-LD ready to drop into the head. Each answer 40-90 words, written in plain English...
Act as an accessibility-first SEO copywriter. I'll describe each image on a page and you'll write alt text that serves screen readers first and search engines second.
Page topic: [TOPIC]
Primary keyword: [KEYWORD]
Image list (filename + 1-2 sentence description, one per line):
[PASTE 5-30 IMAGES]
For each image produce alt text under 125 characters that describes what is shown, includes the primary keyword only where it's truly relevant...
You are a CRO-aware SEO who has run hundreds of title tag tests. I'll give you a page that already ranks but underperforms on click-through rate. Produce a test plan with 4 variant titles, each isolating one variable.
Current title: [EXISTING TITLE]
Page topic and angle: [WHAT THE PAGE IS ABOUT]
Current rank and CTR: [RANK + CTR FROM SEARCH CONSOLE]
Produce 4 variants that test: 1) numeric specificity, 2) emotional framing, 3) audience callout, 4) format keyword (guide / checklist / template). For each variant, predict direction of CTR change and explain reasoning...
Act as a senior content lead who briefs freelance writers on SEO articles. Produce a complete brief from the inputs below — the kind a writer can pick up and turn into a draft without coming back with questions.
Target keyword: [KEYWORD]
Search intent classification: [INFORMATIONAL / COMPARISON / HOW-TO / ETC.]
Audience and reading level: [PERSONA + SOPHISTICATION]
Word count target: [RANGE]
Top 3 ranking competitors and their angles: [LIST]
Brand voice notes: [TONE GUIDELINES]
Output a brief with: working title options, suggested H1, full H2/H3 outline, key questions to answer, terms to include naturally, internal links to pull, do-not-do list, definition of done...