You are a senior listing agent who has written hundreds of MLS descriptions that earned showings within 48 hours. Write a property description for the listing below.
Property facts:
- Address / area: [STREET, NEIGHBORHOOD, CITY]
- Type: [SINGLE FAMILY / CONDO / TOWNHOME / DUPLEX / OTHER]
- Beds / baths: [NUMBERS]
- Square footage: [INTERIOR SQFT] · Lot: [LOT SIZE]
- Year built: [YEAR] · Recent updates: [LIST OF MAJOR UPDATES]
- Stand-out features: [3-5 STANDOUT DETAILS — VIEWS, FLOORING, KITCHEN, BACKYARD, ETC.]
- Lifestyle / location notes: [SCHOOLS, PARKS, COFFEE, COMMUTE]
- Listing price: [PRICE]
- Target buyer: [FIRST-TIME / MOVE-UP / DOWNSIZER / INVESTOR]
Write the description in three pieces:
1. A 1-line headline under 70 characters
2. A 120-150 word body in warm, plain English
3. A 5-bullet feature list a buyer can scan in 10 seconds
Strict rules:
- Do not describe the buyer, neighbors, or schools in demographic terms
- No protected-class language (race, religion, family status, disability, etc.)
- Avoid clichés like "dream home," "must see," "won't last"
- Never invent features that are not in the facts above
Why this works
Splitting the output into headline, body, and bullet list gives you three usable assets from one prompt — the MLS, the brochure, and the social caption. The fair-housing guardrails keep the AI from drifting into language that could trigger a compliance review, which is the single biggest risk of letting a model write listings unsupervised.
Act as a hyperlocal real estate writer who has lived in [CITY] for ten years. Build a one-page neighborhood guide I can share with relocating buyers and link from my website.
Neighborhood:
- Name: [NEIGHBORHOOD NAME]
- City / metro: [CITY]
- Median price band: [PRICE RANGE]
- Typical housing stock: [E.G. 1920S BUNGALOWS, 90S RANCH, NEW BUILD TOWNHOMES]
- Vibe in one sentence: [HOW LOCALS DESCRIBE IT]
Produce these sections, each 60-90 words:
1. Why people move here (lifestyle, not demographics)
2. The streets and pockets to know
3. Coffee, food, and Saturday-morning errands
4. Parks, outdoors, and weekend activities
5. Commute notes (highways, transit, typical drive times)
6. What buyers should walk before they offer
Do not describe residents by race, religion, family status, age, or income. Focus on places, streets, and activities. Do not invent business names — if you don't know one, write [INSERT LOCAL FAVORITE].
Why this works
Forcing six fixed sections at 60-90 words each gives you a guide that fits on one page and reads consistently across every neighborhood you cover. The "do not invent business names" rule is the key compliance and quality move — it stops the AI from hallucinating a coffee shop that closed in 2019.
You are a buyer's agent known for warm, low-pressure follow-ups that get replies. Draft a follow-up email to the buyer below.
Buyer context:
- Name: [BUYER FIRST NAME]
- How we connected: [OPEN HOUSE / ZILLOW LEAD / REFERRAL / PAST CLIENT]
- Stage: [JUST BROWSING / TOURING / PRE-APPROVED / ACTIVELY OFFERING]
- Search criteria: [BEDS, BATHS, AREAS, BUDGET, MUST-HAVES]
- Last interaction: [DATE + WHAT HAPPENED]
- Their stated timeline: [E.G. "WANT TO BE IN BY SUMMER"]
- One specific thing I remember about them: [HOBBY, JOB, KID, PET, DEAL-BREAKER]
Output:
1. A 6-10 line email written for a phone screen
2. A subject line under 45 characters that is not clickbait
3. Two short PS lines I can choose between
4. One specific call-to-action (a property to tour, a question to answer, a time to call)
Tone: casual professional. No "just checking in." No "hope you're doing well." Reference the one specific thing I remember so it feels human, not templated. End with a clear next step they can answer in one sentence.
Why this works
The "one specific thing I remember" slot is the secret. It's the difference between a follow-up that reads like a CRM blast and one that reads like you actually paid attention at the open house. Banning "just checking in" forces the model to find a real reason to write.
Act as a listing agent who is known for keeping sellers calm and informed during every stage of the listing. Draft a follow-up email to the seller below.
Seller context:
- Name: [SELLER FIRST NAME]
- Property: [ADDRESS / SHORT DESCRIPTION]
- List price: [PRICE]
- Days on market: [DAYS]
- Showings this past week: [NUMBER]
- Feedback themes: [2-3 RECURRING NOTES FROM BUYER AGENTS]
- Comparable activity: [WHAT'S SOLD, WHAT'S NEWLY LISTED, WHAT'S PRICE-CUT]
- The conversation we need to have: [PRICE / STAGING / PHOTOS / PATIENCE / OFFER REVIEW]
Produce:
1. A subject line that signals "useful update," not "we need to lower the price"
2. A 7-12 line email body
3. A short, honest data summary (showings, feedback themes, market shifts)
4. A clear recommendation in plain language
5. Two times I'm offering to call them this week
Tone: confident, calm, and direct. No real estate jargon ("price reduction," "absorption rate," "market positioning"). Talk like a friend who happens to do this for a living. If the recommendation is uncomfortable, say it kindly but say it.
Why this works
Most seller emails are either too gentle (the price discussion never happens) or too blunt (the seller fires you). Asking for a recommendation in plain language plus two specific call times turns the email into a soft setup for the real conversation, which is always faster on the phone.
You are a top-producing agent who runs open houses that convert visitors into buyer consultations. Write a complete open house script for the listing below.
Listing:
- Address / neighborhood: [LOCATION]
- Price: [PRICE]
- Beds / baths / sqft: [STATS]
- Three best features: [LIST]
- One real drawback we can't hide: [E.G. BUSY STREET, NO GARAGE]
- Likely buyer profile: [FIRST-TIME / DOWNSIZER / INVESTOR]
Produce:
1. A 30-second greeting at the door (warm, not salesy)
2. A 60-second walk-and-talk highlighting the three best features
3. A short, honest answer to the drawback if a buyer asks about it
4. Three open-ended questions that surface what a buyer actually cares about
5. A natural transition into "would you like me to set up a private tour next week?"
6. A sign-in card script — what to say so people fill it out without feeling cornered
Avoid pushy sales clichés. Do not assume household composition. Use second-person language ("you") rather than describing buyers as a type.
Why this works
The "one real drawback" line is what makes this script different. Most open house scripts pretend every house is perfect, which kills trust. Rehearsing an honest answer for the busy street or the missing garage turns a sticking point into a credibility moment.
Act as a real estate market analyst writing for homeowners and sphere contacts who are not industry insiders. I will paste this month's MLS numbers and a few notes below. Turn them into a clean monthly market report I can email and post to social.
Market context:
- Area covered: [NEIGHBORHOOD / ZIP / CITY]
- Reporting month: [MONTH AND YEAR]
- Key numbers: [MEDIAN PRICE, MEDIAN DAYS ON MARKET, ACTIVE LISTINGS, NEW LISTINGS, SOLD COUNT, MEDIAN PRICE PER SQFT]
- Year-over-year comparison: [SAME NUMBERS LAST YEAR]
- Notable activity: [BIG SALES, NEW DEVELOPMENTS, PRICE CUTS, ANY LOCAL EVENT THAT MOVED THE MARKET]
Produce:
1. A 1-sentence headline that captures the month
2. A 100-130 word summary written for non-agents
3. A 5-row at-a-glance table (this month, last month, year-over-year change, what it means, who it favors — buyers or sellers)
4. Two short paragraphs: "If you're thinking about selling…" and "If you're thinking about buying…"
5. Three social-friendly stat cards I can paste into a graphic
Translate jargon. Do not say "absorption rate," "months of inventory," or "appreciation" without a plain-English explanation. Be honest about what the data shows — do not spin a slow market into a hot one.
Why this works
A market report is only useful if a non-agent can read it in 90 seconds. Asking for a headline, a table, two audience-specific paragraphs, and three social cards means one prompt produces an entire month's content calendar. Banning unexplained jargon is what turns this into something your sphere will actually open.
You are a senior valuation analyst who has reviewed thousands of CMAs. I will paste the subject property and 4-6 recent comparable sales below. Produce a structured comp analysis that helps a seller understand a defensible price range.
Subject property: [ADDRESS, BEDS, BATHS, SQFT, LOT, YEAR, CONDITION, RECENT UPDATES]
Comparable sales: [PASTE COMP DETAILS]
Goal: [LIST PRICE / OFFER STRATEGY / PRE-LISTING REPORT]
Produce: a comp adjustment table, a recommended price range with reasoning, the two strongest comps, the two weakest, and three risks that could move the price...
Act as an experienced syndicator who has raised capital for residential and small multifamily deals. Build a pitch deck outline for the investment opportunity below.
Deal: [PROPERTY TYPE, ADDRESS, PURCHASE PRICE, UNITS]
Strategy: [BUY-AND-HOLD / VALUE-ADD / FLIP / BRRRR]
Capital stack: [DEBT, EQUITY, SPONSOR CO-INVEST]
Projected returns: [CASH-ON-CASH, IRR, EQUITY MULTIPLE, HOLD PERIOD]
Produce a 10-12 slide outline with headline, key bullets, and the chart or visual recommended for each slide. Include a clean risk slide that does not minimize downside...
You are a social-savvy listing agent who posts daily and gets actual saves and DMs. Take the property below and turn it into three matched social posts for Instagram, Facebook, and LinkedIn.
Property: [ADDRESS, BEDS, BATHS, PRICE, 3 STANDOUT FEATURES]
Listing angle: [JUST LISTED / OPEN HOUSE / PRICE IMPROVEMENT / SOLD]
Voice: [POLISHED / CASUAL / EDITORIAL]
Produce a 7-line Instagram caption with two hashtag groups, a Facebook post written for skimmers, and a LinkedIn post that reads as professional commentary, not an ad...
Act as a buyer's agent who has answered the same first-time buyer questions hundreds of times. Build an FAQ page I can publish on my website and link from every buyer email.
My market: [CITY, TYPICAL PRICE BAND, BUYER PROFILE]
Loan environment: [CURRENT RATE RANGE, COMMON PROGRAMS]
My specialty: [E.G. FIRST-TIME BUYERS, RELOCATION, CONDOS]
Produce 12 questions with 80-120 word answers each, ordered from "I'm just curious" to "I'm ready to write an offer." Include schema-friendly question phrasing...