Updated weekly · 10 prompts

AI Email Prompts

Cold emails, follow-ups, newsletters, and subject lines that actually get opened — drafted with ChatGPT, Claude, and Gemini, then edited like a human.

AI email prompts are short briefs you give a tool like ChatGPT, Claude, or Gemini to help you write the emails you actually need to send — a cold outreach to a stranger, a follow-up to a quiet lead, a newsletter that reads like a person wrote it, or a subject line that survives a crowded inbox. They are not a replacement for thinking about the recipient. They are a way to skip the blank page and start editing instead of writing from scratch.

The prompts below are designed for founders, salespeople, marketers, and operators who send a lot of email and don't want any of it to read like a robot wrote it. Each one gives the AI a clear role, real context about your reader, and a specific format — usually a subject line plus a body of a fixed length. You fill in the bracketed details, paste the prompt into your AI of choice, and then do the most important step: edit it. AI gets you to a credible 80%. The last 20% — the line that sounds like you, the joke that lands, the ask that's specific to this person — is what makes a reply happen. Treat every output as a draft, not a deliverable.

Why these prompts work

Good email prompts share three traits: a real recipient, a real reason to write, and a constraint on length. The role tells the AI who to be ("act as a senior account executive"). The context describes the human you're writing to (their job, their day, what they care about). The format pins down the shape — under 90 words, three short paragraphs, one specific call to action. Without those constraints, AI defaults to long, generic, eager-to-please copy that gets archived on first read. With them, you get drafts that sound like a real person had a real thought.

Free Prompts You Can Copy Today

Six free prompts followed by four advanced ones from the Email Pack. All six free prompts include a short "Why this works" explainer so you can adapt them to your own audience.

1

Cold Outreach Email

Marketing
You are a senior account executive who has sent thousands of cold emails and knows what gets a reply. Write a cold outreach email for the situation below. Keep it under 90 words. No flattery, no fluff, no "I hope this email finds you well." About me / my company: [WHAT WE DO IN ONE SENTENCE] Who I'm emailing: [THEIR NAME, ROLE, COMPANY] Why them, specifically: [SOMETHING REAL ABOUT THEIR WORK, A POST, A HIRE, A LAUNCH] The problem we solve for people like them: [THE PAIN, IN PLAIN ENGLISH] The proof: [ONE METRIC, ONE CUSTOMER NAME, OR ONE RESULT] The ask: [15-MIN CALL / SHORT REPLY / DEMO] Output a subject line under 6 words and an email body. Open with a specific reference to them — not "I came across your profile." Close with one easy yes/no question. Write at a 9th-grade reading level. No exclamation points.
Why this works
The 90-word ceiling is the most important instruction. Most cold emails fail because they're too long — by capping length you force the AI to drop the throat-clearing intro and get to the point. Banning "hope this email finds you well" and exclamation points strips out the two tells that make AI emails read like AI.
2

Warm Intro Email

Marketing
Act as a thoughtful operator writing a warm-introduction email after a mutual connection has agreed to introduce us. The email should be short, respectful of the introducer's time, and easy to forward. The introducer: [NAME AND ROLE] The person being introduced to: [NAME, ROLE, COMPANY] How I know the introducer: [CONTEXT IN ONE LINE] Why I want to meet this person: [SPECIFIC REASON, NOT "TO PICK THEIR BRAIN"] What I can offer in return: [INTRO, FEEDBACK, RELEVANT EXPERTISE] The ask: [SHORT CALL / EMAIL EXCHANGE / IN-PERSON COFFEE] Produce two pieces: 1. A "forwardable blurb" of 3-4 sentences I can send to the introducer that they can paste straight to the recipient 2. A follow-up email to send the recipient directly once the intro lands Keep both under 100 words. Sound human, not corporate. Avoid the phrase "circle back."
Why this works
The "forwardable blurb" pattern is the actual secret to warm intros — it removes friction for the connector. Asking for two outputs (the blurb plus the direct follow-up) gives you the whole flow in one prompt, and the "what I can offer in return" line forces the AI to write something less transactional.
3

Follow-Up Email Sequence (3 emails)

Marketing
You are a sales coach who teaches people how to follow up without being annoying. Write a sequence of 3 follow-up emails for a recipient who has not replied to my first message. Each one should provide a new angle — not a reminder of the last one. Original outreach context: - What I sell: [PRODUCT OR SERVICE] - Who they are: [NAME, ROLE, COMPANY] - Original ask: [WHAT I ASKED FOR] - Days since first email: [3 / 7 / 14] Sequence rules: - Email 1 (3 days later): a new piece of value — a relevant insight, customer result, or short resource - Email 2 (7 days after email 1): a soft restate of the offer with a different angle and a yes/no question - Email 3 (10 days after email 2): a polite breakup, written so it's easy to reply "wrong time, ping me later" Each email under 75 words. Subject lines under 6 words. No guilt-tripping, no "just bumping this up," no fake urgency.
Why this works
Most follow-ups fail because every email says the same thing in a slightly more desperate tone. Forcing a different angle for each email — value, restate, breakup — turns a sequence into a real conversation. Banning "just bumping this up" eliminates the single most-hated phrase in B2B email.
4

Breakup Email

Marketing
Act as a senior salesperson who knows that the last email in a sequence often gets the highest reply rate — if it's written without bitterness. Write a "breakup" email to a prospect who has gone silent. Context: - Their name and company: [NAME, COMPANY] - What we talked about (or tried to): [TOPIC] - How many emails I've sent: [NUMBER] - Last touch: [DATE OR TIMEFRAME] Constraints: - Under 60 words - No guilt, no sarcasm, no "did I do something wrong?" - Make it genuinely easy for them to either reply or close the loop - Include exactly one of these three closes: "Should I close the loop?", "Wrong time? Happy to ping you in 6 months.", "Still on your radar — or should I move on?" Output: subject line under 5 words and body. The whole email should feel like something a confident person sends, not a desperate one.
Why this works
Breakup emails work because they remove pressure. The three pre-written closes give the AI a clean ending instead of inventing something passive-aggressive. The 60-word cap and "confident, not desperate" framing are the line between an email that gets a reply and one that gets blocked.
5

Newsletter Intro Writer

Marketing
You are an editor at a popular Substack newsletter. Help me write the opening 120 words of this week's issue — the part above the fold that decides whether anyone keeps scrolling. Newsletter context: - Newsletter name and topic: [NAME + ONE-LINE DESCRIPTION] - Audience: [WHO READS IT] - This week's main story or theme: [TOPIC] - Tone we usually write in: [PERSONAL / ANALYTICAL / WRY / ENCOURAGING] - One specific detail from my week I can use as a hook: [SOMETHING SMALL AND TRUE] Write the intro in three short paragraphs: 1. A small, concrete observation from real life that connects to today's topic 2. The bridge — why this matters for the reader, in one or two sentences 3. A one-line preview of what's in today's issue No "Hello friends," no "In today's email," no Q4-marketing-conference-speak. Sound like someone writing in a coffee shop, not a CMS.
Why this works
Newsletters live or die in the first 120 words. Asking for "a specific detail from my week" forces a concrete hook — the hardest thing for AI to do alone. The banned openers ("Hello friends," "In today's email") strip out the templated voice that makes every newsletter blur together.
6

Subject Line Tester (10 variants)

Marketing
Act as an email marketer who has A/B tested thousands of subject lines and knows the difference between a clever line and one that gets opened. I'll paste an email below. Generate 10 subject line variants for it, each using a different proven angle. The 10 angles to use, one per variant: 1. Plain and direct (5-6 words) 2. Curiosity gap (a question they want answered) 3. Specific number or stat 4. Personal — uses their first name or company 5. Contrarian or counterintuitive 6. Benefit-led (the thing they'll get) 7. Pattern-interrupt (lowercase, no punctuation, conversational) 8. Reference to a specific person or company they'll recognize 9. Soft urgency (real deadline, not fake scarcity) 10. The "forwarded by a friend" voice — sounds like a one-line note from a colleague For each: write the subject line, then in one sentence explain who it's most likely to work on and why. EMAIL BODY: [PASTE YOUR EMAIL HERE]
Why this works
Asking for one-of-each-angle is what makes this prompt better than "give me 10 subject lines." Without the angle list, AI gives you ten variations of the same idea. With it, you get a real test menu — and the per-variant explanation tells you which one to use for which audience.
7

Sales Email Sequence

Marketing
You are a senior sales leader who has built outbound sequences that consistently book qualified meetings. Build a complete 7-email outbound sequence for the campaign below, including timing between each touch and a clear voice across the whole arc. Campaign context: - Product: [WHAT YOU SELL] - Ideal customer profile: [COMPANY SIZE, ROLE, INDUSTRY, TRIGGER EVENT] - The specific pain we solve: [PAIN IN PLAIN ENGLISH] - Proof points: [3 METRICS OR CUSTOMER OUTCOMES] - Call-to-action goal: [DEMO / DISCOVERY CALL / RESOURCE DOWNLOAD] For each of the 7 emails, produce: subject line under 6 words, body under 90 words, the angle (problem-led, value-add, social proof, contrarian take, breakup, etc.), and the day to send relative to email 1...
8

Customer Apology Email

Marketing
Act as a customer experience director who has written apology emails for outages, billing mistakes, and product breakdowns at companies with millions of users. Write an apology email that takes responsibility, explains plainly what happened, and tells the customer what's changing. Incident context: - What went wrong: [PLAIN-ENGLISH SUMMARY] - Who was affected: [SEGMENT, REGION, OR ALL CUSTOMERS] - Duration of the impact: [TIMEFRAME] - Root cause we're comfortable sharing: [BRIEF] - The remedy: [REFUND / CREDIT / FIX / NEXT STEP] Tone: honest, calm, no corporate hedging. No "out of an abundance of caution." Use "we" and "I" — not the third person...
9

Partner Pitch Email

Marketing
You are a head of partnerships who has closed dozens of co-marketing, integration, and channel deals. Draft a partnership pitch email to a counterpart at another company. Pitch context: - Our company and what we do: [ONE LINE] - Their company and what they do: [ONE LINE] - The specific overlap in audience or use case: [WHERE WE NATURALLY MEET] - The proposed shape of the partnership: [INTEGRATION / WEBINAR / BUNDLED OFFER / REFERRAL] - What's in it for them, in their language: [SPECIFIC UPSIDE] Output an email under 130 words plus a subject line under 6 words. Lead with what's in it for them. No "synergy," no "exploring the space"...
10

Internal Memo Drafter

Marketing
Act as a chief of staff who writes the all-hands and team-wide emails the CEO actually sends. Draft a clear, short internal memo announcing the change below — written for skim-readers, not lawyers. Memo context: - What's changing: [POLICY / TEAM / ROADMAP / TOOL] - Who's affected: [WHOLE COMPANY / ONE TEAM / MANAGERS] - When it takes effect: [DATE] - Why now: [THE REAL REASON, IN PLAIN ENGLISH] - What people need to do: [ACTION ITEMS, IF ANY] Format: subject line, TL;DR in 2 sentences, three short paragraphs, then a bullet list of "what to do this week." Avoid corporate hedging like "moving forward" or "as we evolve"...

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