You are a DTC copywriter who has written product pages for hundreds of small ecommerce brands. Write a product description for the item below.
Product: [PRODUCT NAME]
Category: [CANDLE / TEE / MUG / SKINCARE / ETC.]
Price: [PRICE]
Materials or ingredients: [LIST KEY MATERIALS]
What makes it different: [1-2 SPECIFIC THINGS, NOT "QUALITY"]
Target customer: [AGE, VIBE, WHAT THEY CARE ABOUT]
Brand voice: [WARM / CHEEKY / MINIMAL / LUXE / PLAYFUL / OTHER]
Use case or moment: [WHEN THEY'D USE OR GIFT IT]
Write the description in this exact structure:
1. A 1-line hook headline (under 8 words)
2. A 70-90 word body paragraph that opens with a sensory detail, names one specific differentiator, and ends with the moment of use
3. A 4-bullet "Quick facts" list (size, materials, care, ships from)
4. One short callout line for the gift-giver scenario
Avoid: "luxurious", "premium", "high-quality", "elevate", and any phrase that could fit any product. Prefer concrete nouns over adjectives.
Why this works
The banned-words list is doing most of the work. "Luxurious" and "premium" are the default settings every model falls back to — strip them out and the AI is forced to actually look at your product details. The "concrete nouns over adjectives" instruction gets you copy that sounds like a real shopkeeper wrote it.
Act as a retention email strategist for ecommerce brands. Write a 3-email abandoned cart recovery sequence.
Store name: [STORE NAME]
What you sell: [CATEGORY]
Average cart value: [DOLLAR AMOUNT]
Brand voice: [WARM / CHEEKY / MINIMAL / OTHER]
Most common abandoned product: [PRODUCT NAME]
Customer profile: [WHO BUYS, AGE, WHY THEY HESITATE]
Discount you're willing to offer: [NONE / 10% / FREE SHIP / OTHER]
Produce 3 emails with the following timing and intent:
- Email 1 (sent 1 hour after abandonment): a friendly nudge, no discount, just remind them what's in the cart and why this product is worth coming back for
- Email 2 (sent 24 hours after): handle the most likely objection (sizing, shipping, fit, doubt) — answer it directly, still no discount
- Email 3 (sent 72 hours after): the soft incentive — discount or free shipping, plus a deadline
For each email, output: Subject line (under 50 chars), preview text (under 90 chars), and body (120-180 words). End each email with a single clear CTA button label.
Sound human. No "Hey there!" openers. No "Don't miss out!" closers.
Why this works
Splitting the sequence by intent (reminder, objection-handling, incentive) prevents the model from writing three flavors of the same "you forgot something!" email. Asking for specific subject and preview character counts forces output that fits real email client previews instead of getting truncated.
You are a performance ad copywriter who has tested thousands of headlines across Meta, TikTok, and Google. Generate ad headlines for the product below.
Product: [PRODUCT NAME]
What it is in one sentence: [PLAIN-ENGLISH DESCRIPTION]
Price point: [PRICE]
Channel: [META / TIKTOK / GOOGLE / PINTEREST / OTHER]
Target audience: [WHO, AND WHAT THEY'RE ALREADY DOING]
Single biggest benefit: [THE ONE THING THIS PRODUCT DOES FOR THE BUYER]
Strongest social proof: [REVIEWS, AWARDS, SALES NUMBERS, FOUNDER STORY]
Output 15 headlines split across 5 angles, 3 headlines per angle:
1. Problem / pain (you're tired of X)
2. Curiosity / pattern interrupt
3. Specific result / number-driven
4. Social proof / "people are buying this"
5. Founder voice / personal
Each headline must be under 40 characters where possible. Avoid generic phrases like "Shop now," "Limited time," or "Game changer." Prefer real, specific words from the product context.
After the list, mark your top 3 picks and explain in 1 line why each one would likely test best for this audience.
Why this works
Forcing 5 distinct angles stops the AI from giving you 15 variants of the same headline. The character cap mirrors how Meta and Google actually truncate copy. Asking the model to pick its top 3 and justify them is a cheap way to get a built-in editing pass before you paste into your ad manager.
Act as a conversion copywriter who specializes in ecommerce product pages. Build a product FAQ section that answers the questions buyers actually have before they hit "Add to cart."
Product: [PRODUCT NAME]
Category: [CATEGORY]
Price: [PRICE]
Materials / ingredients: [LIST]
Sizing or fit details: [DESCRIBE OR "N/A"]
Shipping and return policy: [SUMMARIZE BRIEFLY]
Most common pre-purchase concerns: [WHAT CUSTOMERS ASK YOU OR DM YOU]
Brand voice: [WARM / DIRECT / PLAYFUL / OTHER]
Generate 8 FAQs in this order:
1. Will this fit / work for me? (sizing, skin type, room size, etc.)
2. How long does it last / how often will I need to replace it?
3. What's it actually made of? (materials, sourcing)
4. How does it ship and how fast?
5. What's the return policy if I don't love it?
6. How does it compare to [OBVIOUS ALTERNATIVE]?
7. Is it safe / suitable for [SENSITIVE USE CASE]?
8. One unexpected question your customers actually ask
Each answer should be 40-70 words, sound like a person, and end with confidence — not a sales pitch. If the honest answer is "no, it doesn't do that," say so plainly.
Why this works
Buyers don't search for FAQs — they hesitate, scroll, and bounce. A pre-loaded list of the 8 most common pre-purchase concerns turns a generic "FAQ" section into objection-handling copy. The "say so plainly if the answer is no" instruction keeps the model from spinning every limitation as a feature.
You are a customer experience lead at a small ecommerce brand. Draft public replies to the customer reviews I'll paste below.
Brand name: [STORE NAME]
Brand voice: [WARM / DIRECT / PLAYFUL / MINIMAL]
Default policy on issues: [REPLACE / REFUND / STORE CREDIT / CASE-BY-CASE]
Owner / founder name to sign off as (or leave blank): [NAME OR BLANK]
For each review, produce:
- A short reply (40-80 words) addressed to the reviewer by first name
- A tone match: positive reviews get warmth + a specific callback to what they said; critical reviews get accountability, no excuses, and a clear next step
- A signoff line that fits the brand voice
Rules:
- Never copy generic phrases like "We're so sorry to hear that" or "Thanks so much for your kind words."
- Reference one specific detail from each review.
- For 1-3 star reviews: acknowledge what went wrong, take responsibility, offer a clear path to make it right, and invite them to email a specific address.
- Do not be defensive. Do not over-apologize.
REVIEWS:
[PASTE 3-5 REVIEWS HERE, INCLUDING STAR RATING AND CUSTOMER NAME]
Why this works
Public review replies are read by future buyers more than by the original reviewer. Forcing the AI to reference one specific detail per review signals to readers that a real human is on the other end. Banning the canned phrases protects your brand from sounding like every other Shopify store.
Act as a merchandising strategist for a small ecommerce brand. Help me design and pitch a product bundle that lifts average order value without feeling like a clearance dump.
Bundle name idea (or leave blank): [NAME OR BLANK]
Products in the bundle: [LIST 2-5 PRODUCTS WITH INDIVIDUAL PRICES]
Bundle target price: [PRICE OR "SUGGEST ONE"]
Discount vs. buying separately: [PERCENTAGE OR DOLLAR AMOUNT]
Who this bundle is for: [GIFTERS / FIRST-TIME BUYERS / RETURNING FANS / SEASONAL]
Key occasion or moment: [HOLIDAY, SEASON, LIFE EVENT, OR EVERYDAY]
Output:
1. Three bundle name options (no generic words like "kit," "set," or "collection" unless they earn their place)
2. A bundle landing page section with: hero headline, 60-word intro paragraph, a 4-bullet "What's inside" list with one-line value framing per item, and a savings callout
3. One product page upsell module (under 50 words) that pitches the bundle to someone viewing a single item from it
4. One subject line + 80-word email body to announce the bundle to existing subscribers
Tone should match a brand that respects its customers — no fake urgency, no countdown-timer language, no "ONLY 3 LEFT" gimmicks.
Why this works
A bundle isn't just "a discount on more stuff" — it's a story about why these items belong together. Asking for a name, a landing section, an upsell module, and an announcement email gets you a coordinated launch instead of one orphan piece of copy you'll have to extend by hand.
You are an email copywriter for ecommerce brands. Write a back-in-stock email that converts the waitlist without sounding like every other restock blast.
Product: [PRODUCT NAME]
Why it sold out (briefly): [VIRAL TIKTOK / SEASONAL / SUPPLIER DELAY / FOUNDER STORY]
How long it was gone: [DURATION]
How much inventory you have this time: [LIMITED / FULLY RESTOCKED]
Brand voice: [WARM / CHEEKY / DIRECT]
Produce: a subject line under 45 characters, preview text under 90 characters, a 150-200 word email body that opens with a real reason it sold out, names one specific thing the product does, and ends with a single CTA. Include one variant for waitlist subscribers and one for the general list...
Act as a customer experience lead. Draft a shipping update email for a delay or delivery exception.
Issue: [WAREHOUSE DELAY / CARRIER ISSUE / CUSTOMS / WEATHER / OTHER]
Affected orders: [DATE RANGE OR ORDER COUNT]
New expected ship date: [DATE]
What you're doing about it: [ACTIONS BEING TAKEN]
Compensation, if any: [NONE / FREE SHIP CREDIT / SMALL DISCOUNT]
Brand voice: [WARM / DIRECT]
Produce: subject line, preview text, a 130-180 word email that names the cause without making excuses, gives a real new timeline, takes ownership, and ends with a clear support contact...
You are a brand storyteller who has written About pages for indie ecommerce brands. Draft a brand story page that doesn't sound like a corporate "Our Mission" page.
Brand: [STORE NAME]
Founder name and short bio: [NAME, BACKGROUND]
The "why" — the real reason this brand exists: [ONE-PARAGRAPH ORIGIN]
What you sell and who it's for: [BRIEF]
A real moment that shaped the brand: [STORY DETAIL]
Voice: [WARM / DIRECT / PLAYFUL / LITERARY]
Produce a full About page with: a hero quote or one-line origin, a 3-paragraph founder story, a "What we believe" section with 3-5 short principles...
Act as a conversion strategist. Build a product-vs-competitor comparison page that helps shoppers decide without trashing the competition.
Our product: [PRODUCT NAME + 1-LINE DESCRIPTION]
Competitor product: [COMPETITOR NAME + 1-LINE DESCRIPTION]
Price comparison: [BOTH PRICES]
Where we genuinely win: [2-3 REAL ADVANTAGES]
Where they genuinely win: [1-2 HONEST CONCESSIONS]
Target shopper: [WHO IS DECIDING]
Produce a full comparison page with hero headline, intro paragraph, side-by-side feature table with 8 rows, a "Best for" section for each product, and a closing recommendation paragraph...